Wednesday, August 12, 2015

July Plus Review: Artyarns Premiere Shipment

I love the rush of excitement that happens whenever we introduce a new product! Since we work on things for as much as a year (or longer) before their release, finally getting to share them with everyone is a welcome reprieve from secret-keeping. Such is the case with our latest subscription, Yarnbox Plus Artyarns (or just Yarnbox Plus.)


The idea for this club happened after we'd done both a Classic and Luxe shipment featuring Artyarn's fantastic lines and they were well received by members. I think it's safe to say that these shipments have been among the top favorites of Classic and Luxe thus far, and so it seemed like a natural inclination to want to work with Artyarns again in some capacity. We don't really like to repeatedly use the same dyers over and over, since the club is about variety, so we came up with a new concept -- a club that would showcase the variety within the Artyarns yarn line and products, while still delivering the same quality and beautiful curation that our members love! Iris and Elliot, Artyarn's owners and operators, helped us come up with a plan that would work for everybody involved.


Iris and I went ahead and planned out the first full year of the Artyarns quarterly shipments. Each shipment of Yarnbox Plus Artyarns will have a theme that matches the time of year it goes out. Naturally, we wanted the first shipment in July to have a summery, fun mood, and we themed this first box around the idea of an exotic trip to faraway, coral-filled seas! We loved the current trend towards gradient kits and decided to play up the idea with a monochromatic shawl featuring three skeins in Regal Silk and one in Beaded Silk. Then we coordinated three colorway options for our members:

Coral:

Caribbean: 

Jellyfish:

All three kits were very popular, with members snagging up extras in backstock, through a re-order period after the boxes had all gone out, and through trades and destashes in the Yarnbox group. Of course, Iris' beautiful pattern, the Starry Summer Nights Shawl, probably helped in driving the excitement: 


If you missed this kit, be sure to watch the order page to get in on all the Plus Artyarns excitement for the next round. We'll be doing occasional re-orders for this kit throughout the year, so if you want this one specifically be sure to keep an eye on our overstock store (for members only) and the pre-order availability through our social media. 


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